WSB (AM)

WSB (AM)

WSB (750 AM) — branded AM 750 and 95.5 FM News/Talk WSB — is a commercial radio station licensed to Atlanta, Georgia broadcasting a news/talk format. The station transmits with 50,000 watts of nondirectional power day and night, enjoying clear-channel status on its broadcast frequency according to the U.S. Federal Communications Commission (FCC) and North American Radio Broadcasting Agreement (NARBA) signatories Canada and Mexico, enabling the station to be heard across a wide coverage area during nighttime hours (sometimes extending across the east coast and Midwest of the United States).

It uses the slogan "Atlanta's news, weather, traffic, and Georgia Bulldogs station." The station is owned by, and is the AM flagship station for Cox Radio. WSB AM is the sister station to WSBB-FM 95.5, WSB-FM (B98.5FM), WALR-FM (Kiss 104.1), WSRV FM, (97-1 the River), WSB-TV 39 (2.1/2.2), and the Atlanta Journal-Constitution newspaper in metro Atlanta, all owned by Cox.

Although WSB is licensed for using the technology, it is not currently broadcasting in HD Radio. The digital radio system has apparently been turned off due to listener complaints of RF interference. WSB programming has been simulcast on sister FM station WSBB-FM 95.5 since August 2010.

The AM transmitter and radiating tower are located northeast of the city just inside (west) of Interstate 285, where the Northlake Tower Festival shopping center now stands on the south side of LaVista Road, opposite the northeastern terminus of Briarcliff Road. The valuable land near the regional Northlake Mall was leased for the strip mall, in which every metal object used in the construction of the building had to be tied to an earth ground to prevent radio-frequency energy from energizing it like an antenna. These objects, including plumbing and ductwork, are technically part of the ground radial system. The radio tower itself is located in the middle of the parking lot, with stores to the east, west, and south.