Purpose
Working titles are used primarily for two reasons-the first being that an official title has not yet been decided upon and the working title is being used as a filler for naming purposes, the second being a ruse to intentionally disguise the production of a project.
Examples of the former include the film Die Hard with a Vengeance, which was produced under the title Die Hard: New York and the James Bond films, which are commonly produced under titles such as Bond 22 until an official title is decided upon.
Examples of the latter include Star Wars Episode VI: Return of the Jedi, which was produced under the title Blue Harvest; 2009's Star Trek which was produced under the title Corporate Headquarters; and the Batman films Batman Returns, Batman Begins, The Dark Knight and The Dark Knight Rises, which were produced under the titles Dictel, The Intimidation Game, Rory's First Kiss and Magnus Rex, respectively.
In some cases a working title may ultimately be used as the official title, as in the case of the films Cloverfield, High School Musical, and Snakes on a Plane (at the insistence of leading man, Samuel L. Jackson, who joked that he took the role for the working title alone, after he learned the title was going to be changed to Pacific Air Flight 121 upon release), the television show The Cleveland Show, and video games Quake II, Spore, Silent Hill Origins and Epic Mickey.
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Famous quotes containing the word purpose:
“Natural selection, the blind, unconscious, automatic process which Darwin discovered, and which we now know is the explanation for the existence and apparently purposeful form of all life, has no purpose in mind. It has no mind and no mind’s eye. It does not plan for the future. It has no vision, no foresight, no sight at all. If it can be said to play the role of the watchmaker in nature, it is the blind watchmaker.”
—Richard Dawkins (b. 1941)
“I think the worst thing this nation could do for humanity would be to leave any uncertainty as to our will, our purpose and our capacity to carry out our purpose.”
—Hubert H. Humphrey (1911–1978)
“The purpose of polite behavior is never virtuous. Deceit, surrender, and concealment: these are not virtues. The goal of the mannerly is comfort, per se.”
—June Jordan (b. 1939)