Word of mouth, or viva voce, is the passing of information from person to person by oral communication, which could be as simple as telling someone the time of day. Storytelling is a common form of word-of-mouth communication where one person tells others a story about a real event or something made up. Oral tradition is cultural material and traditions transmitted by word of mouth through successive generations. Storytelling and oral tradition are forms of word of mouth that play important roles in folklore and mythology. Another example of oral communication is oral history — the recording, preservation and interpretation of historical information, based on the personal experiences and opinions of the speaker. Oral history preservation is the field that deals with the care and upkeep of oral history materials collected by word of mouth, whatever format they may be in. An important area of marketing is called word-of-mouth marketing, which relies on the added credibility of person-to-person communication, a personal recommendation.
Read more about Word Of Mouth: Storytelling, Oral Tradition, Oral History, Word-of-mouth Marketing
Famous quotes containing the words word of, word and/or mouth:
“Are you the one who is to come, or are we to wait for another?”
—Bible: New Testament, Matthew 11:3.
John the Baptist, by word of messenger, to Jesus.
“Here lies our Sovereign Lord, the King
Whose word no man relies on:
He never said a foolish thing
Nor ever did a wise one.”
—John Wilmot, 2nd Earl Of Rochester (1647–1680)
“The great fact was the land itself, which seemed to overwhelm the little beginnings of human society that struggled in its sombre wastes. It was from facing this vast hardness that the boy’s mouth had become so bitter; because he felt that men were too weak to make any mark here, that the land wanted to be let alone, to preserve its own fierce strength, its peculiar, savage kind of beauty, its uninterrupted mournfulness.”
—Willa Cather (1873–1947)