Word of mouth, or viva voce, is the passing of information from person to person by oral communication, which could be as simple as telling someone the time of day. Storytelling is a common form of word-of-mouth communication where one person tells others a story about a real event or something made up. Oral tradition is cultural material and traditions transmitted by word of mouth through successive generations. Storytelling and oral tradition are forms of word of mouth that play important roles in folklore and mythology. Another example of oral communication is oral history — the recording, preservation and interpretation of historical information, based on the personal experiences and opinions of the speaker. Oral history preservation is the field that deals with the care and upkeep of oral history materials collected by word of mouth, whatever format they may be in. An important area of marketing is called word-of-mouth marketing, which relies on the added credibility of person-to-person communication, a personal recommendation.
Read more about Word Of Mouth: Storytelling, Oral Tradition, Oral History, Word-of-mouth Marketing
Famous quotes containing the words word of, word and/or mouth:
“The light struggled in through windows of oiled paper, but they read the word of God by it.”
—Ralph Waldo Emerson (1803–1882)
“A man is reputed to have thought and eloquence; he cannot, for all that, say a word to his cousin or his uncle. They accuse his silence with as much reason as they would blame the insignificance of a dial in the shade. In the sun it will mark the hour. Among those who enjoy his thought, he will regain his tongue.”
—Ralph Waldo Emerson (1803–1882)
“Through light-obliterating garden foliage what magic drum?
Down limb and breast or down that glimmering belly move his mouth and sinewy tongue.
What from the forest came? What beast has licked its young?”
—William Butler Yeats (1865–1939)