Word of mouth, or viva voce, is the passing of information from person to person by oral communication, which could be as simple as telling someone the time of day. Storytelling is a common form of word-of-mouth communication where one person tells others a story about a real event or something made up. Oral tradition is cultural material and traditions transmitted by word of mouth through successive generations. Storytelling and oral tradition are forms of word of mouth that play important roles in folklore and mythology. Another example of oral communication is oral history — the recording, preservation and interpretation of historical information, based on the personal experiences and opinions of the speaker. Oral history preservation is the field that deals with the care and upkeep of oral history materials collected by word of mouth, whatever format they may be in. An important area of marketing is called word-of-mouth marketing, which relies on the added credibility of person-to-person communication, a personal recommendation.
Read more about Word Of Mouth: Storytelling, Oral Tradition, Oral History, Word-of-mouth Marketing
Famous quotes containing the words word of, word and/or mouth:
“The light struggled in through windows of oiled paper, but they read the word of God by it.”
—Ralph Waldo Emerson (1803–1882)
“I curse all negative purism that tells me not to use a word from another language that either expresses something that my own language cannot or does that in a more delicate manner.”
—Johann Wolfgang Von Goethe (1749–1832)
“Ramses knelt beside Amon ... and He took one end of His skirt and wiped all that was black from the God’s face, kissing the God on the lips even though His own mouth blossomed at once into two great blisters which He wore in combat.”
—Norman Mailer (b. 1923)