Word of mouth, or viva voce, is the passing of information from person to person by oral communication, which could be as simple as telling someone the time of day. Storytelling is a common form of word-of-mouth communication where one person tells others a story about a real event or something made up. Oral tradition is cultural material and traditions transmitted by word of mouth through successive generations. Storytelling and oral tradition are forms of word of mouth that play important roles in folklore and mythology. Another example of oral communication is oral history — the recording, preservation and interpretation of historical information, based on the personal experiences and opinions of the speaker. Oral history preservation is the field that deals with the care and upkeep of oral history materials collected by word of mouth, whatever format they may be in. An important area of marketing is called word-of-mouth marketing, which relies on the added credibility of person-to-person communication, a personal recommendation.
Read more about Word Of Mouth: Storytelling, Oral Tradition, Oral History, Word-of-mouth Marketing
Famous quotes containing the words word and/or mouth:
“I’m getting bored with it,
I tell the typewriter,
this constantly walking around
in wet shoes and then, surprise!
Somehow DECEASED keeps getting
stamped in red over the word HOPE.”
—Anne Sexton (1928–1974)
“The supreme, the merciless, the destroyer of opposition, the exalted King, the shepherd, the protector of the quarters of the world, the King the word of whose mouth destroys mountains and seas, who by his lordly attack has forced mighty and merciless Kings from the rising of the sun to the setting of the same to acknowledge one supremacy.”
—Ashurnasirpal II (r. 883–59 B.C.)