Woolworths Limited - Former Chains and Brands

Former Chains and Brands

• Woolworths Food Fair – The name given to the company's growing food-retailing interests in the 1960s to differentiate them from the variety-based stores. This name was absorbed when the decision was made to use the original Woolworths name for the company's food stores and supermarkets instead of its variety stores.
• Woolworths Variety – The name given to the company's traditional variety stores to differentiate them from the company's food-retailing interests, when the decision was made to use the original Woolworths name for the company's food stores and supermarkets instead of its variety stores. These variety stores were progressively divested as Woolworths focused on food retailing and developed large-scale discount department stores.
• Woolworths Family Centre – Woolworths opened its first hypermarket at Booval near Ipswich, Queensland in November 1969 under the Big W name. A second hypermarket was opened in 1970 in Indooroopilly, Brisbane, under the Woolworths Family Centre name. The early popularity of these stores led to Woolworths establishing hypermarkets around Australia using the Woolworths Family Centre name. However the concept failed to perform, and the hypermarkets were re-established as separated Woolworths supermarkets and Big W discount department stores in the late 1970s to early 1980s.
• Brisbane Cash & Carry (BCC) - Pioneering supermarket chain in Queensland bought by Woolworths in the 1950s but continued to trade under the BCC name well into the 1960s.
• Crazy Prices – A variety store chain that sold discounted merchandise. These stores were sold to (and formed part of) rival Go-Lo in 2001, although the last store with Crazy Prices branding didn't close until 2005 in Port Macquarie. Its slogan was "The Bargains are Better".
• Rockmans – Women's clothing retailer acquired by the group in 1960 and was a major operating division until its sale in 2000.
• Woolworths Plus Petrol – The original name of the petrol sites owned by Woolworths before the joint venture with Caltex.
• Woolworths Metro – Inner-urban convenience stores located in the key metropolitan areas of Sydney and Brisbane selling a range of pre-prepared meals for the 'time poor' customer. Woolworths Metro was also the name of Woolworths' flagship five-storey store at Town Hall in Sydney until 2003 when it reverted back to the Woolworths supermarket brand.

• Roelf Vos and Purity supermarkets – Two Tasmanian supermarkets located in the north and south respectively. Bought out by Woolworths (Purity in 1981 and Roelf Vos in 1982) however they continued to trade under these names until being rebranded as Woolworths in 2000. The stores adopted the standard Woolworths look and feel of their mainland counterparts but with the 'Purity' or 'Roelf Vos' text in the logo in place of Woolworths.