Woolworth Building - Architecture

Architecture

The Woolworth Building was constructed in neo-Gothic style by architect Cass Gilbert, who was commissioned by Frank Woolworth in 1910 to design the tallest building in the world as the Woolworth Company's new corporate headquarters on Broadway, between Park Place and Barclay Street in Lower Manhattan, opposite City Hall. Originally planned to be 625 feet (191 m) high, the building was eventually elevated to 792 feet (241 m). The construction cost was US$13.5 million and Woolworth paid all of it in cash. On completion, the Woolworth building overtook the Metropolitan Life Insurance Company Tower as the world's-tallest building. It opened on April 24, 1913.

With a resemblance to European Gothic cathedrals, the structure was labeled the Cathedral of Commerce by the Reverend S. Parkes Cadman during the opening ceremony, although it was maligned by others due to its eclecticism. It remained the tallest building in the world until the construction of 40 Wall Street and the Chrysler Building, also in New York City, in 1930; an observation deck on the 57th floor attracted visitors until 1945.

The building's tower, flush with the main frontage on Broadway, is raised on a block base with a narrow interior court for light. The exterior decoration was cast in limestone-colored, glazed architectural terra-cotta panels. Strongly articulated piers, carried—without interrupting cornices—right to the pyramidal cap, give the building its upward thrust. The Gothic detailing concentrated at the highly visible top is massively scaled, able to be read from the street level several hundred feet below.

Engineers Gunvald Aus and Kort Berle designed the steel frame, supported on massive caissons that penetrate to the bedrock. The high-speed elevators were innovative, and the building's high office-to-elevator ratio made the structure profitable.

The ornate, cruciform lobby, is "one of the most spectacular of the early 20th century in New York City". It is covered in Skyros veined marble, has a vaulted ceiling, mosaics, a stained-glass skylight and bronze furnishings. On the balconies of the mezzanine are the murals Labor and Commerce overlooking sculpted plaster caricatures that include Gilbert with a model of the building, Aus taking a girder's measurements, and Woolworth counting nickels. Woolworth's private office, revetted in marble in French Empire style, has been preserved.

The building's facade was restored between 1977 and 1981 by the Ehrenkrantz Group, in which much of the terra-cotta was replaced with cast stone and a lot of the gothic ornaments were removed.