Woody Gelman - Topps

Topps

In the autumn of 1951, Gelman and Sy Berger, then a 28-year-old World War II veteran, designed the 1952 Topps baseball card set on the kitchen table of Berger's apartment on Alabama Avenue in the Broadway Junction (Brooklyn) section of Brooklyn.

From 1953 to the late 1970s, Gelman headed Topps's Product Development Department, working with a staff that included associate creative director Len Brown, gagwriter Stan Hart, visual concept creator Larry Reilly, writer-cartoonists Art Spiegelman and Bhob Stewart, and designer-cartoonist Rick Varesi. Gelman assigned work to numerous freelance cartoonists, including Jack Davis, Mort Drucker, Jay Lynch, Bob Powell, John Severin, Tom Sutton, Basil Wolverton and Wally Wood. Beginning in 1967, Gelman supervised Wacky Packages, one of the biggest fads of the 1970s, and he was responsible for devising many other Topps cards, stickers, posters and humor products over decades.

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