Woodrow Wilson - Election of 1912

Election of 1912

Wilson's popularity as governor and his status in the national media gave impetus to his presidential campaign in 1912. He chose Indiana Governor Thomas R. Marshall as his running mate and selected William Frank McCombs, a New York lawyer and a friend from college days, to manage his campaign. Much of Wilson's support came from the South, especially from young progressives in that region, especially intellectuals, editors and lawyers. Wilson managed to maneuver through the complexities of local politics. For example, in Tennessee the Democratic Party was divided on the issue of prohibition. Wilson was progressive and sober, but not a dry, and appealed to both sides. They united behind him to win the presidential election in the state, but divided over state politics and lost the gubernatorial election.

The convention deadlocked for more than 40 ballots as no candidate could reach the two-thirds vote required to win the nomination. A leading contender was House Speaker Champ Clark, a prominent progressive strongest in the border states. Other contenders were Governor Judson Harmon of Ohio, and Representative Oscar Underwood of Alabama. They lacked Wilson's charisma and dynamism. Publisher William Randolph Hearst, a leader of the left wing of the party, supported Clark. William Jennings Bryan, the nominee in 1896, 1900 and 1908, played a critical role in opposition to any candidate who had the support of "the financiers of Wall Street". He finally announced for Wilson, who won on the 46th ballot.

In the campaign Wilson promoted the "New Freedom", emphasizing limited federal government and opposition to monopoly powers, often after consultation with his chief advisor Louis D. Brandeis. In the contest for the Republican nomination, President William Howard Taft defeated former president Theodore Roosevelt, who then ran as a Bull Moose Party candidate, which assisted in Wilson's success in the electoral college. Wilson took 41.8% of the popular vote and won 435 electoral votes from 40 states. It is not clear if Roosevelt cost fellow Republican Taft, or fellow progressive Wilson more support.