Station Name
The name of the station was to have been Radio KLIF London because the floating station was to have used recorded programmes from KLIF, Dallas. When it was decided that the sound should be live instead of recorded, Pierson hired Ben Toney as programme director. Philip Birch was appointed CEO in charge of the radio station and of advertising sales. Birch suggested calling the station Radio Galaxy, in anticipation of its star making ability. As a compromise the minesweeper was renamed MV Galaxy while the station became Radio London. However, the PAMS jingles caused a further refinement of the name so that it was known as Wonderful Radio London and Big L; just as KLIF in Dallas called its hometown Big D.
Read more about this topic: Wonderful Radio London
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