Standards Demise
It was decided that once advertising grew enough to support Standards that they would drop the weekend brokered shows that were still the main source of revenue for WNSW. This never happened. The station was unable to sell even a moderate amount of commercial time but held on to the format during daytime in the week and Saturdays. Brokered shows were the only source of substantial income for WNSW but it was not enough to keep the station profitable after a while. In 2000 the station moved toward a Big Band lean and dropped the Neil Diamond and Elvis cuts.
Finally on February 28, 2001 WNSW would drop the format altogether with the playing of Frank Sinatra's Softly As I Leave You. The format would, however, continue with a few evening hours with Danny Stiles. The rest of the day would revert to brokered programming full-time again.
Read more about this topic: WNJR (AM)
Famous quotes containing the word standards:
“In this nation I see tens of millions of its citizens, a substantial part of its whole population, who at this very moment are denied the greater part of what the very lowest standards of today call the necessities of life. I see one third of a nation ill-housed, ill-clad, ill-nourished. The test of our progress is not whether we add more to the abundance of those who have much, it is whether we provide enough for those who have too little.”
—Franklin D. Roosevelt (1882–1945)