Standards Demise
It was decided that once advertising grew enough to support Standards that they would drop the weekend brokered shows that were still the main source of revenue for WNSW. This never happened. The station was unable to sell even a moderate amount of commercial time but held on to the format during daytime in the week and Saturdays. Brokered shows were the only source of substantial income for WNSW but it was not enough to keep the station profitable after a while. In 2000 the station moved toward a Big Band lean and dropped the Neil Diamond and Elvis cuts.
Finally on February 28, 2001 WNSW would drop the format altogether with the playing of Frank Sinatra's Softly As I Leave You. The format would, however, continue with a few evening hours with Danny Stiles. The rest of the day would revert to brokered programming full-time again.
Read more about this topic: WNJR (AM)
Famous quotes containing the word standards:
“A generation which has passed through the shop has absorbed standards and ambitions which are not of those of spaciousness, and cannot get away from them. Everything with them is done as though for sale, and they naturally have in view the greatest possible benefit, profit and that end of the stuff that will make the best show.”
—Alexander Herzen (1812–1870)