Standards Demise
It was decided that once advertising grew enough to support Standards that they would drop the weekend brokered shows that were still the main source of revenue for WNSW. This never happened. The station was unable to sell even a moderate amount of commercial time but held on to the format during daytime in the week and Saturdays. Brokered shows were the only source of substantial income for WNSW but it was not enough to keep the station profitable after a while. In 2000 the station moved toward a Big Band lean and dropped the Neil Diamond and Elvis cuts.
Finally on February 28, 2001 WNSW would drop the format altogether with the playing of Frank Sinatra's Softly As I Leave You. The format would, however, continue with a few evening hours with Danny Stiles. The rest of the day would revert to brokered programming full-time again.
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Famous quotes containing the word standards:
“The things a man has to have are hope and confidence in himself against odds, and sometimes he needs somebody, his pal or his mother or his wife or God, to give him that confidence. He’s got to have some inner standards worth fighting for or there won’t be any way to bring him into conflict. And he must be ready to choose death before dishonor without making too much song and dance about it. That’s all there is to it.”
—Clark Gable (1901–1960)