History
The stadium was originally built in 1934 with help of federal Works Progress Administration funds as Columbia Municipal Stadium. It originally seated 17,600 people. In 1941, the stadium was deeded to USC and renamed Carolina Stadium.
One end of the stadium was filled in during the 1940s, turning it into a horseshoe. Capacity was almost doubled, to 34,000. More than a decade later, the other end was filled in, turning the stadium into a bowl. Capacity increased to 43,000.
The stadium's first major renovation began in 1970, when the grass surface was replaced with AstroTurf. From 1971 to 1972, the west grandstand was completely rebuilt, with the addition of an upper deck. Capacity increased to 54,000. The renovation was funded by the estate of Martha Williams-Brice, who left most of her estate to USC for stadium renovation and expansion. Her late husband, Thomas H. Brice, played football for the Gamecocks from 1922 to 1924. In her honor, the expanded stadium was officially renamed Williams-Brice Stadium on September 8, 1972. Today, it is one of only two stadiums in Division I FBS named solely for a woman, with the other being Joan C. Edwards Stadium at Marshall University.
In 1982, the east grandstands were finally double-decked, increasing capacity to 72,400. However, unlike the west grandstand, the east grandstand was never rebuilt, and is the only remaining portion of the original 1934 structure. During the 1982–83 offseason, at the urging of new coach Joe Morrison, the university removed the AstroTurf and replaced it with natural grass.
Over the last 10 years, nearly $30 million of renovations and improvements have taken place at Williams-Brice Stadium, bringing the official capacity to 80,250. The addition of the upper deck in the south end zone includes "The Zone," which is an 11,000-square-foot (1,000 m2) banquet facility located in a prime seating location. The box seats, executive suites, and athletic training facilities at the stadium have also been upgraded . Just prior to the 2008 football season the stadium underwent a complete upgrade to the main sound system,. During this upgrade the school purposely added a large array of subwoofers under the scoreboard to enhance the "feel" of their entrance music (the theme song to "2001: A Space Odyssey). Installation of this system was done by local Columbia company ACS Sound and Lighting.
Williams-Brice Stadium was sold out prior to the start of each of the last seven college football seasons and consistently ranks in the top 20 in average attendance and the top 15 in total attendance. For the 2008 season, the stadium was 17th in average attendance and 13th in total attendance.
On October 6, 2012, the stadium's single-game attendance record was set when 85,199 fans watched the #6 Gamecocks beat #5 Georgia by the score of 35–7.
The stadium is considered one of the loudest venues in the country. During a game against Florida in 2001, ESPN announcers indicated that they had to shout to hear each other's comments inside the pressbox.
ESPN's GameDay crew has broadcast its show four times (2001, 2004, 2005, 2006) from the State Fairgrounds across the street from the stadium. (In 2010 and 2012, GameDay was broadcast from The Horseshoe on campus.) ESPN also used a photo of the stadium in its advertising to promote its GameDay show throughout the 2005 college football season.
To open the 2012 season, the stadium will feature a new 36 foot high by 124 foot wide high definition video board, the 3rd largest in the SEC. Also to be unveiled is a new 52 acre tailgating area, which will be landscaped with over 650 trees and will feature a 100 foot wide pathway that the team, band, and cheerleaders will walk through as they enter the stadium called the "Garnet Way".
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“In nature, all is useful, all is beautiful. It is therefore beautiful, because it is alive, moving, reproductive; it is therefore useful, because it is symmetrical and fair. Beauty will not come at the call of a legislature, nor will it repeat in England or America its history in Greece. It will come, as always, unannounced, and spring up between the feet of brave and earnest men.”
—Ralph Waldo Emerson (18031882)