William Morris - The Kelmscott Press

The Kelmscott Press

In January 1891, Morris founded the Kelmscott Press at Hammersmith, London, in order to produce books by traditional methods, using, as far as possible, the printing technology and typographical style of the fifteenth century. In this he was reflecting the tenets of the Arts and Crafts movement, and responding to the mechanisation and mass-production of contemporary book-production methods and to the rise of lithography, particularly those lithographic prints designed to look like woodcuts.

He designed two typefaces based on fifteenth-century models, the Roman "Golden" type (inspired by the type of the early Venetian printer Nicolaus Jenson) and the black letter "Troy" type; a third type, the "Chaucer" was a smaller version of the Troy type. He also designed floriated borders and initials for the books, drawing inspiration from incunabula and their woodcut illustrations. Selection of paper and ink, and concerns for the overall integration of type and decorations on the page, made the Kelmscott Press the most famous of the private presses of the Arts and Crafts movement, and the main inspiration for what became known as the "Private Press Movement". It operated until 1898, producing more than 18,000 copies of 53 different works, comprising 69 volumes, and inspired numerous other private presses, notably the Vale Press, Caradoc Press, Ashendene Press and Doves Press.