Textiles
Furnishing textiles were an important offering of the firm in all its incarnations. By 1883, Morris wrote "Almost all the designs we use for surface decoration, wallpapers, textiles, and the like, I design myself. I have had to learn the theory and to some extent the practice of weaving, dyeing and textile printing: all of which I must admit has given me and still gives me a great deal of enjoyment."
Morris's preference for flat use of line and colour and abhorrence of "realistic" three-dimensional shading was marked; in this he followed the propositions of Owen Jones as set out in his 'The Grammar of Ornament' of 1856, a copy of which Morris owned. Writing on tapestry weaving, Morris said:
As in all wall-decoration, the first thing to be considered in the designing of Tapestry is the force, purity, and elegance of the silhouette of the objects represented, and nothing vague or indeterminate is admissible. But special excellences can be expected from it. Depth of tone, richness of colour, and exquisite gradation of tints are easily to be obtained in Tapestry; and it also demands that crispness and abundance of beautiful detail which was the especial characteristic of fully developed Mediæval Art. - Of the Revival of Design and Handicraft
It is likely that much of Morris's preference for medieval textiles was formed — or crystallised — during his brief apprenticeship with G. E. Street. Street had co-written a book on Ecclesiastical Embroidery in 1848, and was a staunch advocate of abandoning faddish woolen work on canvas in favour of more expressive embroidery techniques based on Opus Anglicanum, a surface embroidery technique popular in medieval England.
He was also very fond of hand knotted Persian carpets and advised the South Kensington Museum in the acquisition of fine Kerman carpets.
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