Finances
Since 1984, the paper has been free; it generates over 80% of its revenue through display advertising. For 2007, its revenue is expected to be about $6.25 million, a four or five percent increase over 2006, a growth that occurred in spite of a significant decline in classified advertising that the publisher attributes to competition from Craigslist. Its pre-tax profit is around 5%, a third to a half of what large mass media companies require.
Read more about this topic: Willamette Week