Will Rogers - Newspapers and Magazines

Newspapers and Magazines

Rogers demonstrated multiple skills, and was an indefatigable worker. He toured the lecture circuit. The New York Times syndicated his weekly newspaper column from 1922-35. Going daily in 1926 his short "Will Rogers Says" reached forty million newspaper readers. He wrote frequently for the mass-circulation upscale magazine, The Saturday Evening Post, where Rogers advised Americans to embrace the frontier values of neighborliness and democracy on the domestic front while remaining clear of foreign entanglements. He took a strong, highly popular stand in favor of aviation, including a military air force of the sort his flying buddy General Billy Mitchell advocated.

Rogers began a weekly column, titled "Slipping the Lariat Over," at the end of 1922. He had already published a book of wisecracks and had begun a steady stream of humor books. Through the continuing series of columns for the McNaught Syndicate between 1922 and 1935, as well as in his personal appearances and radio broadcasts, he won the loving admiration of the American people, poking jibes in witty ways at the issues of the day and prominent people—often politicians. He wrote from a non-partisan point of view and became a friend of presidents and a confidant of the great. Loved for his cool mind and warm heart, he was often considered the successor to such greats as Artemus Ward and Mark Twain. Rogers was not the first entertainer to use political humor before his audience. Others, such as Broadway comedian Raymond Hitchcock and Britain's Sir Harry Lauder, preceded him by several years. The legendary Bob Hope is the best known political humorist to follow Rogers's example.