Kellogg Cereals
With the help of his brother John, Will Kellogg promoted cereals, especially corn flakes, as a healthy breakfast food. They started the Sanitas Food Company around 1897, focusing on the production of their whole grain cereals. At the time, the standard breakfast for the well-off was eggs and meat, while the poor ate porridge, farina, gruel and other boiled grains. The brothers eventually argued over the addition of sugar to their product. In 1906, Will founded the Battle Creek Toasted Corn Flake Company, later becoming the Kellogg Company.
In 1930, he established the W.K. Kellogg Foundation, ultimately donating $66 million to it. His company was one of the first to put nutrition labels on foods. He also offered the first prize for children inside the box. Kellogg said, "I will invest my money in people."
During the Great Depression, Kellogg directed his cereal plant to work four shifts, each lasting six hours. This gave more people in Battle Creek the opportunity to work during that time.
Read more about this topic: Will Keith Kellogg