Wile E. Coyote and Road Runner - Acme Corporation

Acme Corporation

Wile E. Coyote often obtains complex and ludicrous devices from a mail-order company, the fictitious Acme Corporation, which he hopes will help him catch the Road Runner. The devices invariably fail in improbable and spectacular ways. Whether this is result of operator error or faulty merchandise is debatable. The coyote usually ends up burnt to a crisp, squashed flat, or at the bottom of a canyon (some shorts show him suffering a combination of these fates). Occasionally Acme products do work quite well (e.g. the Dehydrated Boulders, Bat-Man Outfit, Rocket Sled, Jet Powered Roller Skates, or Earthquake Pills). In this case their success often works against the coyote. For example, the Dehydrated Boulder, upon hydration, becomes so large when it crushes him, or the Coyote finding out that the Earthquake Pills bottle label's fine print states that the pills aren’t effective on road runners, right after he swallows the whole bottle, thinking they're ineffective. Other times he uses items that are implausible, such as a superhero outfit, thinking he could fly wearing it (he cannot).

How the coyote acquires these products without money is not explained until the 2003 movie Looney Tunes: Back in Action, in which he is shown to be an employee of Acme. In a Tiny Toon Adventures episode, Wile E. makes mention of his protégé Calamity Coyote possessing an unlimited Acme credit card account, which might serve as another possible explanation. Wile E. being a "beta tester" for Acme has been another suggested explanation. Wile E. also uses war equipment such as cannons, rocket launchers, grenades, and bayonets which are "generic", not Acme products. In a Cartoon Network commercial promoting Looney Tunes, they ask the Coyote why he insists on purchasing products from the Acme Corporation when all previous contraptions have backfired on him, to which the Coyote responds with a wooden sign (right after another item blows up in his face): "Good line of Credit."

The company name was likely chosen for its irony (acme means the highest point, as of achievement or development). Also, a company named ACME would have shown up in the first part of a telephone directory. Some people have said ACME comes from the common expansion A (or American) Company that Makes (or Making) Everything, a backronym of the word. The origin of the name might also be related to the Acme company that built a fine line of animation stands and optical printers; however, the most likely explanation is the Sears house brand called Acme that appeared in their ubiquitous early 1900s mail-order catalogues.

In one Road Runner and Wile E. Coyote short film, "Ajax" was used instead of Acme. In another short, the names "A-1" and "Ace" are used.