A slogan is a memorable motto or phrase used in a political, commercial, religious, and other context as a repetitive expression of an idea or purpose. The word slogan is derived from slogorn which was an Anglicisation of the Scottish Gaelic sluagh-ghairm tanmay (sluagh "army", "host" + gairm "cry"). Slogans vary from the written and the visual to the chanted and the vulgar. Their simple rhetorical nature usually leaves little room for detail, and a chanted slogan may serve more as social expression of unified purpose, than as communication to an intended audience.
Marketing slogans are often called taglines in the United States or straplines in the U.K. Europeans use the terms baselines, signatures, claims or pay-offs.
Famous quotes containing the word slogan:
“The slogan ‘45 minutes in Havana’ was not coined in the Cuban city, but in a Yankee cigar factory here.”
—Administration for the State of Con, U.S. public relief program (1935-1943)
“No slogan of democracy; no battle cry of freedom is more striving then the American parent’s simple statement which all of you have heard many times: ‘I want my child to go to college.’”
—Lyndon Baines Johnson (1908–1973)
“The slogan of progress is changing from the full dinner pail to the full garage.”
—Herbert Hoover (1874–1964)