Release
Michael Eisner, then CEO and Roy E. Disney Vice Chairman of the Walt Disney Company, felt Who Framed Roger Rabbit was too risqué with sexual innuendos. Eisner and Zemeckis disagreed over elements with the film, but since Zemeckis had final cut privilege, he refused to make alterations. Roy E. Disney Head of Animation along with Studio Chief Jeffrey Katzenberg felt it was appropriate to release the film under their Touchstone Pictures banner instead of the traditional Walt Disney Pictures banner. Who Framed Roger Rabbit opened on June 22, 1988, in America, grossing $11,226,239 in 1,045 theaters during its opening weekend. The film went on to gross $156.45 million in North America and $173.35 million internationally, coming to a worldwide total of $329.8 million. At the time of release, Roger Rabbit was the twentieth highest-grossing film of all time. The film was also the second highest grossing film of 1988, behind only Rain Man.
Read more about this topic: Who Framed Roger Rabbit
Famous quotes containing the word release:
“We read poetry because the poets, like ourselves, have been haunted by the inescapable tyranny of time and death; have suffered the pain of loss, and the more wearing, continuous pain of frustration and failure; and have had moods of unlooked-for release and peace. They have known and watched in themselves and others.”
—Elizabeth Drew (1887–1965)
“Come, thou long-expected Jesus,
born to set thy people free;
from our fears and sins release us,
let us find our rest in thee.”
—Charles Wesley (1707–1788)
“The near touch of death may be a release into life; if only it will break the egoistic will, and release that other flow.”
—D.H. (David Herbert)