Other Trappings
The traditional white wedding wasn't defined only by the color of the dress. The wedding of Queen Victoria's daughter Victoria, to Prince Fredrick William of Prussia in 1858 also introduced choral music to the processional when standard practice had been to have music of any kind only during a party after the wedding ceremony.
After World War I, as full-scale formal weddings began to be desired by the mothers of brides who did not have a permanent social secretary, the position of the "wedding planner" who could coordinate the printer, florist, caterer, seamstress, began to assume importance. Bride's Magazine began to be published in 1934 as a newspaper advertising insert called So You're Going to Get Married! in a column titled To the Bride, and its rival Modern Bride began publishing in 1949. Now a whole industry surrounds the provision of such weddings. The groom may be a mere detail: the new editor of Modern Bride began her inaugural column, without irony: "I really did have the wedding of my dreams, the wedding that had been floating around my head for years before I met my husband."
The full white wedding experience today typically requires the family to arrange for or purchase printed or engraved wedding invitations, musicians, decorations such as flowers or candles, clothes and flowers for bridesmaids, groomsmen, a flower girl, and a ring bearer. They may also add optional features, such as a guest book or commemorative wedding leaflets. Additionally, they are very likely to have a celebration after the wedding ceremony, normally featuring a large white wedding cake.
A subtle shift in the requirements for a wedding can be detected in the modern blurb for Emily Post's Weddings "creating a wedding experience that demonstrates the bride and groom's commitment and uniqueness." "Uniqueness" is a modern addition to a wedding's requirements.
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