White Star Line - White Star Line Today

White Star Line Today

The White Star Line's Head Offices still exist in Liverpool, standing on James Street within sight of the more grandiose headquarters of their rivals the Cunard Building. The building has a plaque commemorating the fact that the building was the head office of the White Star Line. J. Bruce Ismay, the owner of the line who sailed on the Titanic, had his office in the building. The White Star Line's London offices, named Oceanic House, still exist today. They are just a street off Trafalgar Square, and one can still see the name on the building over the entrances.

The French passenger tender Nomadic, the last surviving vessel of the White Star Line, was purchased by the Northern Ireland Department for Social Development in January 2006. She has since been returned to Belfast, where she is to be restored under the auspices of the Nomadic Preservation Trust along with the assistance of her original builders, Harland and Wolff. She is intended to serve as the centerpiece of a museum dedicated to the history of Atlantic steam, the White Star Line, and its most famous ship, the Titanic. Also, the Cunard Line has introduced the White Star Service as the name of the brand of services on its ships RMS Queen Mary 2, MS Queen Victoria and the MS Queen Elizabeth. The company has also created the White Star Academy, an in-house programme for preparing new crew members for Cunard ships.

The White Star flag is raised on Cunard ships every 15 April in memory of the Titanic disaster.