Origin
White Day was first celebrated in 1978 in Japan. It was started by the National Confectionery Industry Association as an "answer day" to Valentine's Day on the grounds that men should pay back the women who gave them chocolate and other gifts on Valentine's Day. In 1977, a Fukuoka-based confectionery company, Ishimuramanseido, marketed marshmallows to men on March 14, calling it Marshmallow Day (マシュマロデー, Mashumaro Dē?).
Soon thereafter, confectionery companies began marketing white chocolate. Now, men give both white and dark chocolate, as well as other edible and non-edible gifts, such as jewellery or objects of sentimental value, or white clothing like lingerie, to women from whom they received chocolate on Valentine's Day one month earlier. If the chocolate given to him was Giri choco, the man likewise may not be expressing actual romantic interest, but rather a social obligation.
Read more about this topic: White Day
Famous quotes containing the word origin:
“High treason, when it is resistance to tyranny here below, has its origin in, and is first committed by, the power that makes and forever re-creates man.”
—Henry David Thoreau (1817–1862)
“There are certain books in the world which every searcher for truth must know: the Bible, the Critique of Pure Reason, the Origin of Species, and Karl Marx’s Capital.”
—W.E.B. (William Edward Burghardt)
“Though I do not believe that a plant will spring up where no seed has been, I have great faith in a seed,—a, to me, equally mysterious origin for it.”
—Henry David Thoreau (1817–1862)