Credits
William Welter, the executive vice president of Wendy's International, led the marketing team at the time of the campaign. The commercial was directed by Joe Sedelmaier as part of a campaign by the advertising agency Dancer Fitzgerald Sample. It was written by Cliff Freeman. The public relations and promotion campaign were created by Alan Hilburg and the Burson-Marsteller team under the direction of Denny Lynch, the vice president of corporate communications at Wendy's.
Read more about this topic: Where's The Beef?