When (band) - Jester Records

Jester Records

After Gynt, When was signed by Jester Records, newly set-up by Kristoffer Garm Rygg of Ulver, and the next album would mark another radical change in When's musical direction. Psychedelic Wunderbaum was indeed a psychedelic mix, with apparent inspirations from rock, noise, and cartoon music, and with lyrics taken from Aleister Crowley and Tom Wolfe. Pedersen remarked:

I fetched many grooves from old, obscure psychedelic garage bands. It was something I had wanted to do for a long time, but I thought that it might be too audacious. But as more and more artists seem to be using that method, I figured that I could do it too. I dug up the old Farfisa organ that I had used in Holy Toy and got Bjørn Sorknes, the old Holy Toy guitarist, with me. We worked together on the production as well. It became a sort of crossing between industrial and psychedelic rock.

The next album, The Lobster Boys, was Pedersen's most pop-oriented effort so far. Many of the songs were reminiscent of The Beach Boys and/or The Beatles, but there's always something just a little "off" and odd about When's music that sets it apart from more mainstream acts. Some tracks start out as "normal" rock, but often end up in a cacophony of weird samples and madness before reaching an end. The Lobster Boys was also heavily inspired by Arabic music.

Nils Arne Øvergård and Øyvind Borgemoen joined When as full members on this recording. The trio has played several concerts, including the release party for the single "Sunshine Superhead", where they performed in bear costumes with paper-mâché guitars. The same song also got heavy radio rotation in Norway that summer.

In 2003 When released Pearl-Harvest, more or less The Lobster Boys part II, but with lyrical concepts taken from The Arabian Nights. Combine those fables with sampled, shambling Middle Eastern bazaar muzak, jangling exotica and electronics, and you've got When's winning formula.

When's 2004 album Whenever features a characteristic mix of Middle Eastern influences, African tribal rhythms, as well as trademark When collages and cartoon loops. The lyrics, written by Chris Cutler, often deal with grim subject matter such as the apocalypse and death.

In 2007, When released their latest album, "Trippy Happy". Bringing back a sound that hasn't been heard since the late 60s, Trippy Happy explored folky pop ballads, banjo lullabies, baroque psychedelia, and industrial cartoon surrealism.

The album was a return to the sound of The Last James, as it featured appearances by Haakon Ellingsen of the Last James on banjo, voices, and piano and Øyvind Borgemoen on accordion/piano.

On February 17, 2008, When announced the forthcoming release of their twelfth album, You Are Silent, for April 28, 2008. The announcement suggests that the sound is darker and closer to Prefab Wreckage than to recent releases.