Identity
Westwards identity focused around that of the sea, and mainly used a ship emblem for their on screen look. The first ident featured an image of a boat on the water, before replacing the image with a stylised ship image in a circle, complete with Westward legend and channel nine and twelve identifiers, to a tune of four bongs. This was replaced in the mid 1960s by model of the Golden Hind, shot against a black background with a simple Westward caption beneath accompanied by the Holly and the Ivy tune on brass instruments. This ident was altered slightly in the late 1960s to update the font to Compacta Bold.
When colour came to the region in 1971, the Golden Hind was re-shot against a blue background with the caption altered to include a small stylised ship image in a box in the lower left corner, followed by an outlined 'Westward TV' caption, with TV in red. The tune that accompanied the ident was originally a trumpeted, nautical fanfare but was changed c.1978 to an eight note electrical fanfare. This was Westwards final ident and remained with the company until the end.
In addition to these idents, Westward used a clock contained in a curved box with both analogue and digital displays, alongside the Westward stylised ship logo and name. In addition to this, Westward were frequent users of in-vision continuity, with many of the stations personalities becoming well known in the region.
Read more about this topic: Westward Television
Famous quotes containing the word identity:
“Having an identity at work separate from an identity at home means that the work role can help absorb some of the emotional shock of domestic distress. Even a mediocre performance at the office can help a person repair self-esteem damaged in domestic battles.”
—Faye J. Crosby (20th century)
“Every man must define his identity against his mother. If he does not, he just falls back into her and is swallowed up.”
—Camille Paglia (b. 1947)
“The “female culture” has shifted more rapidly than the “male culture”; the image of the go-get ‘em woman has yet to be fully matched by the image of the let’s take-care-of-the-kids- together man. More important, over the last thirty years, men’s underlying feelings about taking responsibility at home have changed much less than women’s feelings have changed about forging some kind of identity at work.”
—Arlie Hochschild (20th century)