Club Symbols and Uniform
| Jumper sponsors and manufacturers |
||
|---|---|---|
| Span | Manufacturer | Sponsor(s) |
| 1987 | Puma | Burswood |
| 1988–90 | SGIO | |
| 1991–97 | SGIO and Hungry Jacks | |
| 1997–98 | SGIO and BGC | |
| 1998–99 | SGIO and Hungry Jacks | |
| 2000–02 | SGIO | |
| 2003–11 | SGIO and Hungry Jacks | |
| 2012 | SGIO and Bankwest | |
West Coast's official colours are navy blue, gold, and white, having previously been royal blue and gold. The club's current logo features a stylised Wedge-tailed Eagle with the words "West Coast Eagles" written underneath. Previous logos have all incorporated a stylised eagle's head. The club's current home jumper design features a stylised eagle's head taken from the club's logo on a tricolour of navy blue, white and gold.
Puma has manufactured the club's uniforms since their inaugural season in 1987, and is the "official apparel and preferred footwear supplier of the West Coast Eagles". A number of sponsors' logos have featured on West Coast jumpers and shorts. The Burswood Entertainment Complex was the original sponsor for the 1987 season, but SGIO (1988 to present), an insurance provider, Hungry Jack's (1991–1999; 2003–2011), a fast food chain; BGC (1997–1998), a construction conglomerate, and Bankwest (2012–present), a bank, have also served as major sponsors. Bankwest replaced Hungry Jack's as the major jumper sponsor for the 2012 season. Hungry Jack's later criticised West Coast for dropping the sponsorship deal after a 25-year partnership.
As part of West Coast's (and the AFL's in general) efforts to develop the game outside of Australia, the club partners with a number of internationally-based football clubs, providing them with guernseys and other equipment. There are currently Eagles-affiliated clubs (also referred to as "sister clubs") in Cambodia (the Cambodian Eagles), Canada (the Toronto Eagles), China (the Shanghai Eagles, Italy (the Milano Eagles), and Sweden (the Karlstad Eagles). West Coast is also responsible for sponsoring FootyWILD, a program similar to Auskick held in KwaZulu-Natal, a province of South Africa.
The club's official team song is "We're the Eagles", composed by Kevin Peek, a former member of the band Sky, and initially recorded at Peek's studio in Roleystone. "Eagle Rock", a 1971 song recorded by Daddy Cool, is traditionally played at home games. As part of the AFL's Mascot Manor program, a club mascot, Rick "The Rock" Eagle, was created in 2003 to promote the club to junior players. The mascot is in part named after the song. A real Wedge-tailed Eagle, Auzzie, occasionally performs tricks at home games.
Read more about this topic: West Coast Eagles
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