West Bromwich Albion F.C. - Colours

Colours

West Bromwich Albion have played in navy blue and white striped shirts for the majority of their existence, usually with white shorts and white socks. The team is occasionally referred to as The Stripes by supporters. A number of different colours were trialled during the club's formative years however, including cardinal red and blue quarters in 1880–81, yellow and white quarters in 1881–82, chocolate and blue halves in 1881–82 and 1882–83, red and white hoops in 1882–83, chocolate and white in 1883–84 and cardinal red and blue halves in 1884–85. The blue and white stripes made their first appearance in the 1885–86 season, although at that time they were of a lighter shade of blue; the navy blue stripes did not appear until after the First World War. For the regional leagues played during the Second World War, Albion were forced to switch to all-blue shirts, as rationing meant that striped material was considered a luxury.

Like all football clubs, Albion sport a secondary or "change" strip when playing away from home against a team whose colours clash with their own. As long ago as the 1890s, and throughout much of the club's early history, a change strip of white jerseys with black shorts was worn. The away shirt additionally featured a large 'V' during the First World War. In the 1935 FA Cup Final however, when both of Albion and Sheffield Wednesday's kits clashed, a switch was made to plain navy blue shirts. An all-red strip was adopted at the end of the 1950s, but was dropped following defeat in the 1967 League Cup Final, to be replaced by the all-white design that was worn during the club's FA Cup run of 1967–68. Since then the away strip has changed regularly, with yellow and green stripes the most common of a number of different designs used. In the 1990s and 2000s a third kit has occasionally been introduced.

Albion players—along with those of other Football League teams—first wore numbers on the back of their shirts in the abandoned season of 1939–40, and names on the back of their shirts from 1999–2000. Red numbers were added to the side of Albion players' shorts in 1969. BSR Housewares became the club's first shirt sponsor during the 1981–82 season. The club's shirts have been sponsored for the majority of the time since then, although there was no shirt sponsor at the end of the 1993–94 season, after local solicitors Coucher & Shaw were closed down by the Law Society. Unusually for a Premier League club, Albion were again without a shirt sponsor for the start of the 2008–09 campaign, as negotiations with a new sponsor were still ongoing when the season began. The longest-running shirt sponsorship deal agreed by the club ran for seven seasons between 1997 and 2004 with the West Bromwich Building Society. Since 2006 Albion's kit has been manufactured by Umbro, who also produced the club's clothing during the late 1970s and early 1980s. As from May 2011 West Brom's kits manufacturer will be Adidas. In June 2011 Bodog Europe's CEO, Patrik Selin, agreed a shirt sponsorship deal with West Bromwich Albion. The club's chief executive Mark Jenkins said the club was “delighted to have Bodog on board...”