Advertising
In September 2007, Wes Anderson oversaw a series of six commercials for AT&T: "College Kid", "Reporter", "Mom", "Architect", "Actor" and "Businessman." The campaign also includes online, print and outdoor advertising. These TV spots are part of AT&T's "Your Seamless World" national campaign from BBDO/New York. Each ad embodies Anderson's distinct style by focusing on a subject and having the environment around them change.
Anderson starred in and directed an American Express "My Life, My Card" commercial, which chronicled the "filming" of an action movie starring Jason Schwartzman. Anderson acts as if he is being interviewed by someone from American Express for the ad, while walking around completing tasks on set, a scene paying homage to the movie Day for Night by François Truffaut. It was aired on television and in movie theaters in both a short and extended version, during and shortly after the theatrical release of The Life Aquatic.
In 2008, Wes Anderson teamed up with Brad Pitt for a commercial for Japanese cell phone company SoftBank, filmed in one continuous shot in a French seaside town. The commercial takes inspiration from Jacques Tati's Les Vacances de Monsieur Hulot.
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Famous quotes containing the word advertising:
“The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.”
—Johan Huizinga (1872–1945)
“The growing of food and the growing of children are both vital to the family’s survival.... Who would dare make the judgment that holding your youngest baby on your lap is less important than weeding a few more yards in the maize field? Yet this is the judgment our society makes constantly. Production of autos, canned soup, advertising copy is important. Housework—cleaning, feeding, and caring—is unimportant.”
—Debbie Taylor (20th century)
“Now wait a minute. You listen to me. I’m an advertising man, not a red herring. I’ve got a job, a secretary, a mother, two ex- wives, and several bartenders dependent on me. And I don’t intend to disappoint them all by getting myself slightly killed.”
—Ernest Lehman (b.1920)