Advertising
In September 2007, Wes Anderson oversaw a series of six commercials for AT&T: "College Kid", "Reporter", "Mom", "Architect", "Actor" and "Businessman." The campaign also includes online, print and outdoor advertising. These TV spots are part of AT&T's "Your Seamless World" national campaign from BBDO/New York. Each ad embodies Anderson's distinct style by focusing on a subject and having the environment around them change.
Anderson starred in and directed an American Express "My Life, My Card" commercial, which chronicled the "filming" of an action movie starring Jason Schwartzman. Anderson acts as if he is being interviewed by someone from American Express for the ad, while walking around completing tasks on set, a scene paying homage to the movie Day for Night by François Truffaut. It was aired on television and in movie theaters in both a short and extended version, during and shortly after the theatrical release of The Life Aquatic.
In 2008, Wes Anderson teamed up with Brad Pitt for a commercial for Japanese cell phone company SoftBank, filmed in one continuous shot in a French seaside town. The commercial takes inspiration from Jacques Tati's Les Vacances de Monsieur Hulot.
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Famous quotes containing the word advertising:
“The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.”
—Johan Huizinga (1872–1945)
“Life is beset by many annoyances, and those that stand out above all are the life- insurance and advertising agents.”
—Alice Foote MacDougall (1867–1945)
“The same people who tell us that smoking doesn’t cause cancer are now telling us that advertising cigarettes doesn’t cause smoking.”
—Ellen Goodman (b. 1941)