Web Usability - ECommerce

ECommerce

In the context of eCommerce websites, the meaning of web-usability is narrowed down to efficiency: triggering sales and/or performing other transactions valuable to the business.

Web usability received renewed attention as many early e-commerce websites started failing in 2000. Whereas fancy graphical design had been regarded as indispensable for a successful e-business application during the emergence of internet in the 1990s, web-usability protagonists said quite the reverse was true. They advocated the KISS principle (keep it simple, stupid), which had proven to be effective in focusing end-user attention.

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