Web Design - Occupations

Occupations

There are two primary jobs involved in creating a website: the web designer and web developer, who often work closely together on a website. The web designers are responsible for the visual aspect, which includes the layout, colouring and typography of a web page. A web designer will also have a working knowledge of using a variety of languages such as HTML, CSS, JavaScript, PHP and Flash to create a site, although the extent of their knowledge will differ from one web designer to another. Particularly in smaller organizations one person will need the necessary skills for designing and programming the full web page, whilst larger organizations may have a web designer responsible for the visual aspect alone.

Further jobs, which under particular circumstances may become involved during the creation of a website include:

  • Graphic designers, to create visuals for the site such as logos, layouts and buttons
  • Internet marketing specialists, to help maintain web presence through strategic solutions on targeting viewers to the site, by using marketing and promotional techniques on the internet.
  • SEO writers, to research and recommend the correct words to be incorporated into a particular website and make the website more accessible and found on numerous search engines.
  • Internet copywriter, to create the written content of the page to appeal to the targeted viewers of the site.
  • User experience (UX) designer, incorporates aspects of user focused design considerations which include information architecture, user centred design, user testing, interaction design, and occasionally visual design.

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