W.D. & H.O. Wills - Notable Products

Notable Products

In 1959 the company launched the short-lived Strand brand. This was accompanied by the iconic, but commercially disastrous, You're never alone with a Strand television advertisement.

In India, the Gold Flake, and Wills range of cigarettes, manufactured by ITC (a subsidiary of British American Tobacco, is now Indian Tobacco Company), formerly the Imperial Tobacco Company of India Limited, still has W.D. & H.O. Wills printed on the cigarettes and their packaging. These lines of cigarettes have a dominant market share.

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