Walter B. Gibson - The Shadow

The Shadow

The popularity of the radio show's narrator inspired the show's sponsors (Street & Smith) to translate the character into print, and Gibson was duly asked to produce 75,000 words for the first quarterly issue of The Shadow pulp magazine. This first Shadow story was published on April 1, 1931, just nine months after the character's appearance on the airwaves. Six months later, The Shadow was headlining a new radio show, and his pulp adventures—written by Gibson under the house pseudonym Maxwell Grant—were going from strength to strength; launched as a quarterly publication, "within months, the magazine was on a twice-monthly schedule," causing Gibson to produce the equivalent of 24 novels per year. Described as a "compulsive writer," Gibson is estimated to have written, at his peak output, 1,680,000 words a year and at least 282 of the 325 Shadow novels.

As the Shadow character spun off into a daily syndicated comic strip, monthly comic books, movies and parlor games, Gibson went with him, scripting many of those comic book stories and the syndicated newspaper daily, as well as serving as consultant on the very popular Sunday night radio show.

Gibson is recognized as the creator of much of The Shadow's mythos, although his tales often conflict with the better-known radio show version. For example, Gibson's Shadow is, in reality, Kent Allard, a former WWI aviator, who sometimes posed as playboy Lamont Cranston. On the radio show, The Shadow was Cranston, a "wealthy young man about town." Similarly, Shadow companion Margo Lane arose not from the pulp novels but from the radio program; she was added to offer a contrasting female voice to the show's audience. In 1941 Gibson grudgingly added Margo Lane to the pulp novel stories and even hinted at her having a power of invisibility.