Popular Culture
Wallace and Gromit have been used in numerous advertising campaigns down the years. The duo were used to promote a Harvey Nichols store that opened in Bristol (where Aardman is based) in 2008. The pictures show them, and Lady Tottington from The Curse of the Were-Rabbit, wearing designer clothes and items. They were also used to prevent a Wensleydale cheese factory from shutting down due to financial difficulties after a member of staff came up with the idea to use Wallace and Gromit as mascots, as Wensleydale is one of Wallace's favourite cheeses.
Wallace and Gromit have also been used as the TV Station Ident for Christmas periods for the BBC, in both 1995 and 2008.
The duo were parodied as Willis and Crumble in an episode of The Simpsons entitled "Angry Dad: The Movie". Nick Park also made a voice cameo as himself in the same episode.
The theme song was used to wake up astronauts aboard space shuttle mission STS-132 in May 2010. It has been suggested on BBC Radio 4's PM that the theme should become the England football supporters' song, instead of The Great Escape main title theme.
In December 2010, while appearing on Desert Island Discs, Nick Park announced that he was working with Pleasure Beach Blackpool to build a theme park ride based on the characters.
Read more about this topic: Wallace And Gromit
Famous quotes containing the words popular culture, popular and/or culture:
“Popular culture is seductive; high culture is imperious.”
—Mason Cooley (b. 1927)
“That popular fable of the sot who was picked up dead-drunk in the street, carried to the duke’s house, washed and dressed and laid in the duke’s bed, and, on his waking, treated with all obsequious ceremony like the duke, and assured that he had been insane, owes its popularity to the fact that it symbolizes so well the state of man, who is in the world a sort of sot, but now and then wakes up, exercises his reason and finds himself a true prince.”
—Ralph Waldo Emerson (1803–1882)
“Cynicism makes things worse than they are in that it makes permanent the current condition, leaving us with no hope of transcending it. Idealism refuses to confront reality as it is but overlays it with sentimentality. What cynicism and idealism share in common is an acceptance of reality as it is but with a bad conscience.”
—Richard Stivers, U.S. sociologist, educator. The Culture of Cynicism: American Morality in Decline, ch. 1, Blackwell (1994)