Autonomy
The initial Walkman marketing campaign showcased the freedom it brought. The first presentation to the press involved young people riding bikes and skateboarding while listening to Walkmans. Hosokawa points to this ability to listen to music and do something else as making those experiences more pleasurable. The Walkman, he says, is the "autonomy-of-the-walking-self."
Sony's vice president in charge of audio products said that Walkman's achievement was that it "provided listeners with a personal soundtrack to their lives" (quoted in Patton). Due to this, Walkman use allows its users to make even the most boring daily activities interesting, adding a bit of personal style to everything they do.
University of Sussex Professor Michael Bull (aka Professor iPod) argues that a personal stereo changes the way its user processes the world, allowing for greater confidence and control over personal experiences in space and time. From an interview in Wired: "People like to control their environment, and the iPod is the perfect way to manage your experience. Music is the most powerful medium for thought, mood and movement control." Basically, Bull describes how music empowers the listener because of what one is now enabled to do, which is to "inhabit" the space in which they move. Controlling one's own space is the power of the Walkman effect, which then causes no dead air, giving the user more power through their music.
Read more about this topic: Walkman Effect
Famous quotes containing the word autonomy:
“Unless we include a job as part of every citizen’s right to autonomy and personal fulfillment, women will continue to be vulnerable to someone else’s idea of what “need” is.”
—Gloria Steinem (b. 1934)
“It is only the impossible that is possible for God. He has given over the possible to the mechanics of matter and the autonomy of his creatures.”
—Simone Weil (1909–1943)
“If the Russians have gone too far in subjecting the child and his peer group to conformity to a single set of values imposed by the adult society, perhaps we have reached the point of diminishing returns in allowing excessive autonomy and in failing to utilize the constructive potential of the peer group in developing social responsibility and consideration for others.”
—Urie Bronfenbrenner (b. 1917)