Television
In 1982, W H Smith bought a significant minority stake in the ITV company Yorkshire Television, following changes in the latter's share structure and ownership.
It also founded two of the UK's earliest cable television channels, Lifestyle and Screensport through its WHSTV division, which were carried on almost every cable system in the UK and Ireland prior to the start of Sky Television. Both channels moved to the Astra 1A satellite used by Sky in 1989 and later floundered due to the increased cable competition. Screensport merged with Eurosport at its relaunch as part of the TF1 Group, a group, formed after TF1 was privatised in 1987, and Lifestyle was closed down.
Their current television advertising campaign features well known TV personalities doing voice overs for products on sale. The Ads strap line is "Think (e.g. books) ... Think WH Smith".
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Famous quotes containing the word television:
“It is not heroin or cocaine that makes one an addict, it is the need to escape from a harsh reality. There are more television addicts, more baseball and football addicts, more movie addicts, and certainly more alcohol addicts in this country than there are narcotics addicts.”
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