Volvo XC60 - Sales and Marketing

Sales and Marketing

Retail sales volume
Calendar year United States Canada Sweden Global
2008 0 0 865 6,954
2009 9,262 1,211 2,577 61,667
2010 12,030 1,540 5,059 80,723
2011 12,932 1,865 6,423 97,183

Volvo used the 2009 film The Twilight Saga: New Moon to promote the XC60, including an online contest to give away models identical to the one driven by lead character Edward Cullen.

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