Top Gear co-host Jeremy Clarkson has a long hatred for the 340. In a 1992 episode as a preamble to a road test of the then-new Volvo 850, he has one destroyed in a scrap metal shredder. In another episode, he intentionally crashed one against a tree as he pointed out Volvo's reputation for safety.
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“We fight our way through the massed and leveled collective safe taste of the Top 40, just looking for a little something we can call our own. But when we find it and jam the radio to hear it again it isn’t just ours—it is a link to thousands of others who are sharing it with us. As a matter of a single song this might mean very little; as culture, as a way of life, you can’t beat it.”
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