Advertising
The placement of the engine under the rear trunk of the Type 3 was highlighted in an American television commercial for Volkswagen in the 1960s. The commercial featured Dustin Hoffman showing the interior of the Fastback model and explaining the car's technical features but unable to locate the engine. The commercial closes with a title reading, "Your VW dealer will show you where the motor is."
Read more about this topic: Volkswagen Type 3
Famous quotes containing the word advertising:
“Remove advertising, disable a person or firm from preconising [proclaiming] its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.”
—J. Enoch Powell (b. 1912)
“The growing of food and the growing of children are both vital to the family’s survival.... Who would dare make the judgment that holding your youngest baby on your lap is less important than weeding a few more yards in the maize field? Yet this is the judgment our society makes constantly. Production of autos, canned soup, advertising copy is important. Housework—cleaning, feeding, and caring—is unimportant.”
—Debbie Taylor (20th century)