Market Position
In 2011, Vodafone became the market leader in terms of revenue share and with the largest customer base. Vodafone Egypt provides its services for both individuals and enterprises in Egypt focusing on telecommunication services from Voice to Data and Internet services. As part of that strategy, Vodafone Egypt initially acquired 51% of Raya Telecom in September 2006 which offered a variety of resources that would help Vodafone expand. It had a geographically dispersed network within Egypt and a solid experience in the fixed-line data communication field. As Raya Telecom’s resources provided an ideal match for Vodafone’s growth strategy, the remaining portion of Raya Telecom was acquired and, in June 2007 Vodafone Egypt assumed full ownership.
Read more about this topic: Vodafone Egypt
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