Service
VLM used to promote itself as Europe's leading "Business Airline" and tried to reflect this in its pursuit of superior service. On board, passengers were served fresh meals, and were able to request a vegetarian or kosher meal at the time of reservation. Meals were presented on a half-tray, and all passengers were served drinks in real glasses with tea and coffee served in china cups. Such features are not commonly found on short haul airlines.
After the CiyJet/Air France takeover, this product was downgraded to move in line to reflect the Air France-KLM product on short-haul flights. There is now a simple service of sandwiches and drinks, with glassware and china cups replaced by plastic. However, small features of VLM still remain, with the handing out of boiled sweets before take off and the distribution of Belgian chocolates mid-flight.
Read more about this topic: VLM Airlines
Famous quotes containing the word service:
“You had to face your ends when young
‘Twas wine or women, or some curse
But never made a poorer song
That you might have a heavier purse,
Nor gave loud service to a cause
That you might have a troop of friends.”
—William Butler Yeats (1865–1939)
“Service ... is love in action, love “made flesh”; service is the body, the incarnation of love. Love is the impetus, service the act, and creativity the result with many by-products.”
—Sarah Patton Boyle, U.S. civil rights activist and author. The Desegregated Heart, part 3, ch. 3 (1962)
“In the early forties and fifties almost everybody “had about enough to live on,” and young ladies dressed well on a hundred dollars a year. The daughters of the richest man in Boston were dressed with scrupulous plainness, and the wife and mother owned one brocade, which did service for several years. Display was considered vulgar. Now, alas! only Queen Victoria dares to go shabby.”
—M. E. W. Sherwood (1826–1903)