VJ (media Personality) - Expansion

Expansion

Video jockeying then expanded to incorporate live television feeds, music concrete, and other experiments with multi-media crowd participation. There was more equipment at the new Danceteria to facilitate this collaboration, including live television feeds of broadcast T.V. The design of this new video installation, "the video lounge", was supervised by experimental video artists John Sanborn and Kit Fitzgerald who chose Merrill to direct the performance and programming. Meanwhile, MTV was now well established and focused on the commercially based playlist with their VJ's as TV personalities who were in fact fictionalised - they neither jockied any videos nor even chose them. VJing also expanded to the internet in 2012 with Rap Genius's YouTube personality Nicole.

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