History
The company was originally formed as part of Telebrás, the state-owned telecom monopoly at the time. In 1998, Telebrás was demerged and privatized, with Telefónica taking Telesp. Telesp was rebranded as Telefonica from 1998 until April 15, 2012, when all Telefonica services were rebranded again to Vivo, using the same strategy of unifying all its services in a unique brand, like Movistar (Hispanic America and Spain) and O2 (rest of Europe). Currently, the Telefonica brand is only used for the group Telefónica Brasil.
Read more about this topic: Vivo (telecommunications)
Famous quotes containing the word history:
“The history of work has been, in part, the history of the workers body. Production depended on what the body could accomplish with strength and skill. Techniques that improve output have been driven by a general desire to decrease the pain of labor as well as by employers intentions to escape dependency upon that knowledge which only the sentient laboring body could provide.”
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