| Type | Private |
|---|---|
| Industry | Cookware |
| Founded | 1974 as Imura & Co., LTD |
| Headquarters | Motomachi, Kobe, Japan |
| Key people | Mamoru Imura, founder and CEO |
| Website | www.VitaCraft.gr.jp |
Vita Craft Japan (ビタクラフトジャパン, bitakurahutojiyapan?) is not a subsidiary of Vita Craft Corporation, but rather is a separate company, which is the sole importer of Vita Craft stainless steel cookware in Japan. The company, based in Kobe, Japan, was founded in 1974 under the name Imura & Company, LTD, but was renamed to Vita Craft Japan in 2001. Vita Craft products exclusively sold and/or designed under Vita Craft Japan include pressure cookers, Tiger Corporation rice cookers, and various cookware lines and accessories. The company began selling cookware at the flagship Mitsukoshi department store in the Nihonbashi district of Tokyo and gained further popularity through Suntory Shopping Club sponsored culinary classes and parties. Vita Craft products are currently sold in department stores throughout Japan.
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