Visual Memory - Accuracy

Accuracy

Visual memory is not always accurate and can be misled by outside conditions. This can be seen in studies carried out by Elizabeth Loftus and Gary Wells. In one study by Wells, individuals were exposed to misleading information after witnessing an event; they were then tested on their ability to remember details from this event. Their findings included: when given misinformation that contradicts the witnessed event they were less able to recall those details; and whether misinformation was given before or after the witnessed event did not seem to matter. Furthermore, visual memory can be subjected to various memory errors which will affect accuracy.

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