Visual Kei - Popularity

Popularity

Visual kei has enjoyed popularity among independent underground projects, as well as artists achieving mainstream success, with influences from Western phenomena, such as glam, goth and cyberpunk. The music performed encompasses a large variety of genres, i.e. punk, metal, pop and electronica. Magazines published regularly in Japan with visual kei coverage are Arena 37°C, Cure, Fool's Mate and Shoxx. Noted bands who at least at some point sported a visual kei theme include Dir En Grey, Luna Sea and Malice Mizer. The popularity and awareness of such groups outside of Japan has seen an increase in recent years.

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