Study of Visual Communication
Students studying visual communication are taught the basic physics of light, anatomy and physiology of the eye, cognitive and perception theories, color theories, Gestalt psychology, aesthetics, natural reading patterns, design principles, semiotics, persuasion, camera/filming actions and image-types, and so forth. Colleges for visual communications differ in their approach, but most combine theory and practice in some form.
Visual communication takes place through pictures, graphs and charts, as well as through signs, signals and symbols. It may be used either independently or as an adjunct to the other methods of communication.
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“Note too that a faithful study of the liberal arts humanizes character and permits it not to be cruel.”
—Ovid (Publius Ovidius Naso)
“Because just as arms have no force outside if there is no counsel within a house, study is vain and counsel useless that is not put to virtuous effect when the time calls.”
—François Rabelais (1494–1553)
“The visual is sorely undervalued in modern scholarship. Art history has attained only a fraction of the conceptual sophistication of literary criticism.... Drunk with self-love, criticism has hugely overestimated the centrality of language to western culture. It has failed to see the electrifying sign language of images.”
—Camille Paglia (b. 1947)