Important Figures
Aldous Huxley is highly regarded as one of the most prominent explorers of visual communication and sight-related theories. Becoming near-blind in his teen years as the result of an illness set the stage for what would make him one of the most intellectual people to have ever explored visual communication. His work includes important novels on the dehumanizing aspects of scientific progress, most famously Brave New World and The Art of Seeing. He described "seeing" as being the sum of sensing, selecting, and perceiving. One of his most famous quotes is "The more you see, the more you know."
Max Wertheimer is said to be the father of Gestalt psychology. Gestalt means form or shape in German, and the study of Gestalt Psychology show emphasis in simplicity, as its properties group visuals by similarity in shape or color and proximity. Looking for continuation, closure, and figure-ground principles in studied images is also intensively taught.
Read more about this topic: Visual Communication
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