Kraut- and Prog-rock Origins
Branson and Powell had initially run a small record shop called Virgin Records and Tapes on Notting Hill Gate, London, specialising particularly in "krautrock" imports, and offering bean bags and free vegetarian food for the benefit of customers listening to the music on offer. After making the shop into a success, they turned their business into a fully fledged record label. The name Virgin, according to Branson (in his autobiography), arose from Tessa Watts, a colleague of his, when they were brainstorming business ideas. She suggested Virgin - as they were all new to business - like "virgins". The original Virgin logo (known to fans as the "Gemini" or "Twins" logo) was designed by English artist and illustrator Roger Dean: a young naked woman in mirror image with a large long-tailed serpent and the word "Virgin" in Dean's familiar script. A variation on the logo was used for the spin-off Caroline Records label.
The first release on the label was the progressive rock album Tubular Bells by multi-instrumentalist Mike Oldfield in 1973, for which the fledgling label garnered unprecedented acclaim. This was soon followed by some notable krautrock releases, including electronic breakthrough album Phaedra by Tangerine Dream (which went Top 10), and The Faust Tapes and Faust IV by Faust. The Faust Tapes album retailed for 49p (the price of a 7" single) and as a result allowed this relatively unknown band to reach number 12 in the album charts. Other early albums include Gong's Flying Teapot (Radio Gnome Invisible, Pt. 1), which Daevid Allen has been quoted as having never been paid for.
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