Closure
Virgin Radio Groove was due to close down at the end of 2007. This came after it was revealed that plans to launch Virgin Radio Viva, which would have been on the new Channel 4 platform and aimed at 15 to 29-year-old women, have been scrapped.
Between January and April 2008, the station still operated on all platforms, albeit entirely automated, and the official website was not updated since a message was added about the station's closure in 2007.
Virgin Radio Groove ceased broadcasting completely and was removed from the Sky EPG on 4th April 2008. The online streams also closed down. The station's former channel existed on the Virgin Media EPG with a message mentioning the closure of the station in place of the programme titles until 17th of April when Virgin Media removed it from their lineup.
Read more about this topic: Virgin Radio Groove