Social Networking
The growth of social networking has significantly contributed to the effectiveness of viral marketing. As of 2009, two thirds of the world's Internet population visits a social network or blog site at least every week. Facebook alone has over 1 Billion active users. In 2009, time spent visiting social media sites began to exceed time spent emailing. A 2010 study found that 52% of people who view news online forward it on through social networks, email, or posts.
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“Without metaphor the handling of general concepts such as culture and civilization becomes impossible, and that of disease and disorder is the obvious one for the case in point. Is not crisis itself a concept we owe to Hippocrates? In the social and cultural domain no metaphor is more apt than the pathological one.”
—Johan Huizinga (1872–1945)