Social Networking
The growth of social networking has significantly contributed to the effectiveness of viral marketing. As of 2009, two thirds of the world's Internet population visits a social network or blog site at least every week. Facebook alone has over 1 Billion active users. In 2009, time spent visiting social media sites began to exceed time spent emailing. A 2010 study found that 52% of people who view news online forward it on through social networks, email, or posts.
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Famous quotes containing the word social:
“I know that there are many persons to whom it seems derogatory to link a body of philosophic ideas to the social life and culture of their epoch. They seem to accept a dogma of immaculate conception of philosophical systems.”
—John Dewey (1859–1952)