Social Networking
The growth of social networking has significantly contributed to the effectiveness of viral marketing. As of 2009, two thirds of the world's Internet population visits a social network or blog site at least every week. Facebook alone has over 1 Billion active users. In 2009, time spent visiting social media sites began to exceed time spent emailing. A 2010 study found that 52% of people who view news online forward it on through social networks, email, or posts.
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Famous quotes containing the word social:
“...I discovered that I could take a risk and survive. I could march in Philadelphia. I could go out in the street and be gay even in a dress or a skirt without getting shot. Each victory gave me courage for the next one.”
—Martha Shelley, U.S. author and social activist. As quoted in Making History, part 3, by Eric Marcus (1992)