Violet Crumble - Timeline

Timeline

• Hoadley's Chocolates made the first Violet Crumble bar in Melbourne in 1913.
• In 1972, Hoadley's Chocolates was acquired by Rowntree Company and became known as Rowntree Hoadley Ltd.
• In 1989, Nestlé acquired Rowntree Company. The Rowntree chocolate brands were initially branded as Nestlé-Rowntree, until Nestlé dropped the Rowntree altogether.
• In 2009, Nestlé changed the shape of the Violet Crumble to a wider, flatter bar. The honeycomb formulation was also changed to make it shatter into small pieces when bitten into.
• In 2010, Nestlé included Violet Crumble bags on their list of deleted products